Picsolve Hits the Jackpot in Asia’s Entertainment Capital with Studio City Win
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Picsolve’s digital technology platform will superpower a full range of creative experiences producing engaging content for consumers at the global casino and entertainment complex in Macau
LONDON--(BUSINESS WIRE)--Picsolve, the leading digital content creation and distribution partner for world-class visitor destinations, has today announced a five-year contract win with the world-renowned luxury hotel and casino resort Studio City, in Macau. The gaming and entertainment capital in southern China will be Picsolve’s first operation in the resort city, marking the company’s diversification into new sectors and its continued geographic expansion across the world.
Customers visiting Studio City, the Hollywood-inspired cinematic-themed resort, will benefit from the full range of Picsolve’s imaging technology and customisable merchandise, allowing them to instantly share their experiences across personal and social networks while enjoying the resort’s first-class interactive attractions.
Picsolve’s innovation will be central to all of Studio City’s consumer experiences. Its immersive green screen technology will feature throughout several attractions, including the resort’s Batman Dark Flight – the first Batman-themed 4D flight simulation ride where guests can have their photo taken while exploring Gotham City on the infamous Batwing. This technology will also feature at the world’s first figure-eight Ferris wheel, the Golden Reel, allowing customers to capture content set against an epic panoramic view of the city, as seen from 130 metres in the air.
At the heart of all Studio City’s experiences, Picsolve’s digital platform will offer visitors an easy and convenient way to quickly view, order and share all content captured during their stay. Picsolve’s technology enables guests to review all their content and purchase all-inclusive digital photo packages, premium photobooks and personalised merchandise from any device.
Global and industry expansion
This landmark industry win highlights Picsolve’s continued expansion across the Asia-Pacific region, while simultaneously marking its entry into the luxury resort sector. This new contract closely follows the partnership with Busan Air Cruise in South Korea in April and extends its growing portfolio of partners in the region entrusting Picsolve to deliver engaging experiences through its technology, including Madame Tussauds Singapore and LEGOLAND® Discovery Center Shanghai.
As a result of Picsolve’s Asian expansion, a dedicated team will be moving to a brand-new office in Hong Kong on the 1st October. Located in an award-winning development in San Po Kong, Kowloon, the conveniently located new regional headquarters reflects Picsolve’s increasing focus on the region and will serve as a hub for local partner engagement and support.
David Hockley, Interim CEO at Picsolve commented, “We’re delighted to add Studio City Macau to our existing roster of world-class destinations. Our mutually beneficial partnership with this iconic resort marks an important milestone for Picsolve as we expand into new markets and empower customers of global destinations to instantly share their experiences. As more luxury resort developers and entertainment brands invest in the Asia-Pacific region, we hope that they consider the additional revenue opportunities and world-class content experiences we have to offer.”
David Sisk, Property President of Studio City commented, “The creativity, enthusiasm and understanding of our key target demographic that Picsolve has shown throughout this process made them an ideal digital content creation partner. I look forward to seeing the creative image concepts come to life at all of our key tourist attractions and welcome our customers to see what our new experiences have to offer.”
With over 500 installations across the globe, Picsolve has been pioneering content capture solutions for the travel and leisure, and media and entertainment industries for almost 25 years. As trusted partners in advanced digital technology for brands such as Merlin Entertainment and Dubai Parks and Resorts, Picsolve captures over 250 million amazing moments every year around the world, enabling people to enjoy and share their memories through both digital and print platforms. Picsolve provides an unrivalled guest experience with a flexible and future-proofed approach to collecting and sharing memories, offering a complete turn-key solution to guarantee a smooth-running operation.
Picsolve is backed by Eight Roads, the private investment arm of Fidelity International Limited (FIL). Eight Roads has been Picsolve’s main shareholder since 2008.
About Studio City
Situated in the heart of Cotai, Studio City combines electrifying entertainment with an exciting array of accommodation, regional and international dining and designer brand shopping, as well as a spacious and contemporary casino.
This Hollywood-inspired, cinematically-themed resort is the most diversified entertainment offering yet experienced in Macau. Studio City takes thrilling entertainment to a completely new level in Asia by providing a “next generation” of outstanding entertainment-driven leisure destination experiences.
Studio City has been developed by Melco Resorts & Entertainment Limited, a developer, owner and operator of casino gaming and entertainment resort facilities in Asia listed on NASDAQ Global Select Market (NASDAQ: MLCO).
Victoria Marnoch / Lewis Durkin
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